An evolving guide that aims to refine a new standard for both design and business to direct the development towards products and services that have ethics and children’s best interests at their core.


This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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Design for Inclusion

Gather and respect children’s views

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Everyone can use

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Use communication children can understand

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Design for Play & Learning

Allow and support exploration

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Encourage children to play with others

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Create a balanced environment

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Design for Safety & Sustainability

Keep children safe and protected

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Do not misuse children’s data

Help children recognise and understand commercial activities

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Design for future

Principles

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Find inspiration for how to use the guide in practice. The principles can be applied in so many different ways and contexts, and we are happy to share your specific use case here on our website.

Story

Read our cases or share your own story

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Reliable, hands-on resources, tools and methods for how to use the design principles in your work.

Design Guide

Principles

Use cases

Read our cases or share your own story

Learn how to

Supporting resources

Our local chapters