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Principle 3

Use communication children can understand

The Right to Information

Use clear and understandable pictures and sentences. Let me answer in a way that suits me.

Mark and Gerben, 11 years old, Netherlands

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Make sure that children understand all the information that could have an impact on them. This includes providing terms and conditions and marketing messages in easy-to-understand language.

Consider multiple forms of communication (pictures, video, text, sound etc.) on multiple platforms to make information understandable and accessible to all.

Keep in mind that age, developmental stages, ability, culture and language impact children’s understanding.